The National Cattlemen's Beef Association welcomes you to "Beltway Beef." Initiated in 1898, NCBA is the oldest and largest national marketing organization and trade association dedicated solely to U.S. cattlemen and women. With offices in Washington, D.C., and Denver, NCBA is a producer driven organization representing the largest segment of the nation's food and fiber industry. "Beltway Beef" was created to serve as a sounding board for the U.S. beef industry. Decisions are made in Washington, D.C., directly impacting the cattle business. Our goal is to get the word out and we need your help. We encourage you to comment on the postings, ask questions and share with your friends. Posts on "Beltway Beef" are produced by NCBA staff and invited guests. Feel free to contact the bloggers at cadams@beef.org or cllorens@beef.org.

August 1, 2012

Are You the Face of American Agriculture?


Every day, cattlemen work to put food on the table for people around the world not only because it is their livelihood, but their passion as well. Even so, with more and more consumers asking questions about how their food is raised and grown, agriculture needs more farmers and ranchers in the public spotlight to share the personalities, values and passion behind today’s food.

The U.S. Farmers and Ranchers Alliance (USFRA) is looking to give American agriculture that opportunity through their search for the “Faces of Farming and Ranching.”

With a growing number of voices leading the conversations about food, it’s important that those of us actively involved in production agriculture, from a variety of different backgrounds and operation types, speak up and join the conversation.

And in a movement to put a real face on agriculture, USFRA is seeking farmers and ranchers to serve as that face and take part in conversations with influencers and the public through various media outlets.
Chosen winners will have the opportunity to work with USFRA and take part in events such as national media interviews, panel discussions, speaking engagements and web casts.

To be considered, interested candidates need submit a three minute video highlighting themselves and their role on the farm or ranch in addition to a short application. Entries will be accepted through September 8, 2012.

Click here for more information or to enter. And do your part to stand out as a face and voice for American agriculture.
Posted by NCBA at 3:18 PM
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